Ancillary Progress Advert

Going into the creating of this advert, I already had an idea of what I wanted to create. Of course the name of the artist in big clear font in order for the audience to be able to see straight away its an advert for RICO. I also wanted to put an audience inside the letters as RICO is a performer and like other hip-hop artists, performs in front of a large crowds. The crowd inside the letters would be silhouettes (in black) with the letters being white, this still keeps to the black and white theme seen throughout his album. I got the inspiration for this audience inside the letters idea from an advert for Drakes's album, take care. 

The reason for not including the O, is because I wanted to put RICO himself as the letter O. In the picture of RICO, there will be smoke coming from his mouth similar to the smoke on the front cover of his album.

 The next step I took in my creation of the advert was the name of the album and the date. The name will be in the same font seen on the front cover in order for the fans to recognise in the future, every time they see that font, they think of RICO's album. The date will be a little bigger as this will inform the audience when they can buy it.

 In the Drake advert, we can also see a website for cash money which is the record label he is signed to. So I will include the logo for RICO's record label (def jam) and RICO's website.

After doing the logo for def jam, it reminded about RICO'S logo. Also the parental advisory logo which features on the front of the album cover.

Next I bad to fill the bug empty space. I saw another piece of inspiration from yet another Drake advertisement for take care. I consisted of text saying some names of other popular artists in order to attract a whole new audience resulting in more sales. So I did the same with two title from songs featuring on RICO's album. However, due to keeping to the black and white theme already, if I made the song names in white, nothing would stand out. So I made it yellow, therefore there was something to catch peoples eye.