Ancillary Feedback (not finished)

I will ask the following questions to multiple people either in person or in an online survey in order to get some feedback for my ancillary tasks.

1. What genre are you?
2. How old are you?
3. What genre do you think these products are for?
4. What is the link between both, ancillary products with music video, and digipak with the advert?
5. Does this meet standards of a professional hip-hop digipak?
6. If these were your products, how would you improve them?
7. What would you rate these products out of 10?

https://www.surveymonkey.co.uk/r/HCD9FM8​ (Link to the online survey)

I will upload screenshots of the feedback once I have received it.

Feedback Analysis:
-The majority of responses were from males and only a few females. Due to hip-hop being a male dominated scene, this feedback is ok, however if I got more female responses then I would be able to see the difference in what woman expect to see in hip-hop rather than just males. But it is arguable that the males responses are more important and relevant as they are the ones mainly involved with hip-hop whereas woman are just objectified.
-Also, the majority of the feedback i gained were from people aged 17-19. This is a good age range as hip-hop listeners tend to be withing this range also, however it would have been better if I could get feedback from people within their 20's as young adults are also within the hip-hop audience.
-All answers for question three were correct. Everybody thought the products belonged to the genre of hip-hop. This shows I used codes and conventions correctly in order to show its for hip-hop.
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-Approximately 85% of people thought that the products met their standards of a professional hip-hop digipak. The other 15% said it didn't.
-The reasons for the 15% was mainly due to the inside and the back of the digipak. The back had too much going on whereas professional hip-hop would have a much simpler back, so they would change the back of the digipak. In order to meet their standards for the back, I would remove the designs in the top left and right corners
-The highest rating was ___ and the lowest was ___. So in total, the average score out of ten was ___.

Music Video Construction

Music Video

Ancillary Progress Advert

Going into the creating of this advert, I already had an idea of what I wanted to create. Of course the name of the artist in big clear font in order for the audience to be able to see straight away its an advert for RICO. I also wanted to put an audience inside the letters as RICO is a performer and like other hip-hop artists, performs in front of a large crowds. The crowd inside the letters would be silhouettes (in black) with the letters being white, this still keeps to the black and white theme seen throughout his album. I got the inspiration for this audience inside the letters idea from an advert for Drakes's album, take care. 

The reason for not including the O, is because I wanted to put RICO himself as the letter O. In the picture of RICO, there will be smoke coming from his mouth similar to the smoke on the front cover of his album.

 The next step I took in my creation of the advert was the name of the album and the date. The name will be in the same font seen on the front cover in order for the fans to recognise in the future, every time they see that font, they think of RICO's album. The date will be a little bigger as this will inform the audience when they can buy it.

 In the Drake advert, we can also see a website for cash money which is the record label he is signed to. So I will include the logo for RICO's record label (def jam) and RICO's website.

After doing the logo for def jam, it reminded about RICO'S logo. Also the parental advisory logo which features on the front of the album cover.

Next I bad to fill the bug empty space. I saw another piece of inspiration from yet another Drake advertisement for take care. I consisted of text saying some names of other popular artists in order to attract a whole new audience resulting in more sales. So I did the same with two title from songs featuring on RICO's album. However, due to keeping to the black and white theme already, if I made the song names in white, nothing would stand out. So I made it yellow, therefore there was something to catch peoples eye.

Final DigiPak / Advert

Final Digipak

All image organising/arranging was done on InDesign but all image manipulations such as rubbing images out, overlaying etc.was done on Photoshop.

The additional design next to the CD design, is what will appear behind the CD. 

Ancillary Progress Inside Right of Digipak

The first thing I did with the right side of my digipak was add the name of the artist. Due to looking at codes and conventions, something from the front cover would be included inside the digipak also (examples in previous post), bearing this in mind, I kept the same font for the album name title however adjusted the size to fit the CD correctly.

As mention in the previous post also, i moved the text from the left side of the digipak to the right side. 

Finally, the artists logo was the next and last addition to the right side of the digipak. 

R.I.C.O. Social Media Pages

Here we have created accounts on behalf of R.I.C.O. for both Facebook and Twitter and posted the music video on both pages.

Ancillary Progress Inside Left of Digipak

With the inside of my digipak, I wanted to maintain the same look as I have with the front and back of my album. Therefore I kept the black background. My first thought of what to do was the main image. I faded the bottom of the image to it matched the shadows to the right of the picture and kept its darkness to the image. This is the difference between the original and the faded.

I then wanted to add the logo once again, but in a different manner. I decided to play around with Photoshop to edit the logo and see how I could manipulate the logo. This is what I came u with.

I now needed to fill the page a bit more. So as another convention used in hip hop, I added text below the image. I attempted the text going over the top, down the side, even on top on the image (without the logo) but just below the image not only follows the conventions better but looks better also. The text would consist of producers, executive producers and management etc.


I decided to remove the logo going across the main image due to the majority of insides of CD cases being very simple. I also changed some of the script in the text I added and made it more relevant to the situation by making Jerard, Jody, Kyle and myself the producers. The text is also now more clearer and larger.

Like many hip-hop albums, the inside would consist of something that is already on the front. Here are a few examples.


So I added the same title from the front...

I was browsing through other pictures I have of Abul playing R.I.C.O. and found another image I feel i could use for the inside of my digipak. I rubbed out his whole body apart from the chain, his face and his hand. This way we can see the symbolism of wealth (chain), his hand which points to his name (emphasis on R.I.C.O.) and his face which promotes him. Here's what I came up with.

While creating the right side of the inside of the digipak, I realised the writing I placed beneath the main image, is mainly used on the CD like in the Jay-Z and Biggie Smalls album shown above.

Ancillary Progress Back of Digipak

For the back, I wanted it to look really like a hip-hop album, I wanted people to look at it as see it as a typical rap album and not notice that I've created it. Therefore I decided to keep and use many conventions.
The first thing I got started on was the main text that is mainly central, the song titles.

I noticed that the back of albums never had a pure plain black background, although it looked that way, there is normally some sort of design there such as scratches or mist etc.

Due to me already having smoke on the front cover, I though it would be relevant for me to use smoke in the background. Once again, it is a big convention in hip-hop (smoking).













My next priority was the small text usually found at the bottom of all albums. This text would normally consist of the copyright logo, artists websites, record deal websites, recording address and sometimes a
piracy warning.

Of course there's more to it, although the record label's website has been included, their logo must be too, also I will include Me, Jerard, Jody and Kyle's production logo/name (JBK). While I was adding the JBK logo I remembered Kyle also made a logo for RICO, so I thought it would make sense to include his logo, as many artists will include their logos on their products, their use of the logo would be to promote their brand. Due to some rappers having businesses, clothing lines etc, using their logo on another product will increase awareness of it through the products audience.

At first I decided to use red for the logos, this is because I thought the black and white scheme would be too strong therefore decided to add a dark red in order to change it up a bit. But I also did it in white to see which I prefer, turns out the black and white suit the back of the album much better.


Much like with the front cover, I was u sure to add the mini designs in the corners. So I made the back of the album both with and without the designs to see which I would prefer.