Audience Profile
Young and Rubicam
- Mainstreamers -They go with the flow and don't want to stand out.
- Aspirers -They want more money and status, buy flashy products and the latest products send out this message.
- Succeeders -They spend their money on status goods reflecting their success.
- Individualists/Quirkies -They want to show the world they are different.
- Reformers -They look for the organic, the recyclable, the environmentally friendly.
General Registrar Scale
Mosaic
Uses and Gratification
This is a theory that suggests that audiences are not simply passive consumers but actively take part in the media they consume. Serving a purpose for them. Blulmer and Katz devised the following list.
Mosaic
Uses and Gratification
This is a theory that suggests that audiences are not simply passive consumers but actively take part in the media they consume. Serving a purpose for them. Blulmer and Katz devised the following list.
§Diversion
-
escape from everyday problems and routine.
§Personal
Relationships - using the media for emotional and other interaction, eg)
substituting soap operas for family life
§Personal
Identity - finding yourself reflected in texts, learning behaviour and values
from texts
§Surveillance
- Information which could be useful for living eg) weather reports, financial news,
holiday bargains
Stuart Hall: Encoding/Decoding
§Encoding: The message/idea created by the creator
of the text.
§Decoding: The message interpreted/received by the
consumer/audience.
Hall argued that the message is not
fixed/determined by the sender, the meaning is never transparent and the
audiences is not a passive recipient of meaning.
Stuart Hall: Audience Reception Theory
§Preferred Reading: The
dominant view and what the creator wants you to see.
§Oppositional Reading: The
complete opposite reading to what the creator had intended.
§Negotiated Reading: An
understanding of the dominant reading but can also see it from other
perspectives.
§Aberrant Reading: Completely
reject the product and have no view at all.
Ien Ang
Thing is a song by Rae Sremmurd called "No Type"
https://www.youtube.com/watch?v=wzMrK-aGCug
"No Type" is a song by American hip-hop duo Rae Sremmurd. It was released on September 15, 2014 by EarDrummers and Interscope as the second single from their debut album SremmLife (2015). The song was produced by EarDrummers-founder, Mike Will made it. Since its release, the song has peaked at number 16 on the US Billboard Hot 100 chart, becoming their highest charting single to date. The music video of the song was released on September 17, 2014.[1] The song has been certified platinum by the RIAA for sales of over 1 million copies.
Age and Gender
Ien Ang
§Ien
Ang linked the dominant ideology of mass culture with social debate.
§
§She
believed that even if audiences found a show ‘trivial’ (based mainly on
Dallas). They could create some kind of cultural discussion based around the
idea. (Links to the water cooler moment)
§She
encouraged readers to become negotiated readers.
Thing is a song by Rae Sremmurd called "No Type"
https://www.youtube.com/watch?v=wzMrK-aGCug
"No Type" is a song by American hip-hop duo Rae Sremmurd. It was released on September 15, 2014 by EarDrummers and Interscope as the second single from their debut album SremmLife (2015). The song was produced by EarDrummers-founder, Mike Will made it. Since its release, the song has peaked at number 16 on the US Billboard Hot 100 chart, becoming their highest charting single to date. The music video of the song was released on September 17, 2014.[1] The song has been certified platinum by the RIAA for sales of over 1 million copies.
Age and Gender
The screenshot shows the two young artists themselves with two young females approaching. There are also young people in their surroundings. The artists are 20 and 19. The approaching females also look to be in their late teens/early twenties. The two girls aren't of the same skin colour, therefore this was intentionally done in order to prove the title of the song, they don't have a type in woman. So the age of audience they are aiming for would be ranging from 16-35 as these years would be mainly into hip-hop. I believe the gender of audience would be for both but mainly woman, as the artists are telling the woman the have no type so they have a chance with them.
Race and Occupation
The video is a mixture of male and female, how as for race, is mainly black. They are also playing basketball which is a sports mainly with black people and males. In term of occupations, the would mainly appeal to those who aren't earning much money but are aspirers as they are wearing branded clothing, however are hanging out in a free place (Venice beach) and playing sport/arcade.
Demographic and Psycho-graphic
Although the artists aren't in the general registrar scale, they tend to be in the A scale due
to their wealth and professionalism in music. We can see this through their location and the clothes that they wear. What they wear doesn't necessarily appear as expensive such as suits, but they are expensive brands. However, the broader their audience, the more success they have, so, despite them being in A, they would want to appeal to everyone in the registrar scale ranging from A-E.
The video is a mixture of male and female, how as for race, is mainly black. They are also playing basketball which is a sports mainly with black people and males. In term of occupations, the would mainly appeal to those who aren't earning much money but are aspirers as they are wearing branded clothing, however are hanging out in a free place (Venice beach) and playing sport/arcade.Demographic and Psycho-graphic
Although the artists aren't in the general registrar scale, they tend to be in the A scale due
to their wealth and professionalism in music. We can see this through their location and the clothes that they wear. What they wear doesn't necessarily appear as expensive such as suits, but they are expensive brands. However, the broader their audience, the more success they have, so, despite them being in A, they would want to appeal to everyone in the registrar scale ranging from A-E.
Geo-Demographic and Mosaic
Throughout the video, we can see they are set on Venice beach. This beach is very popular and well-known. Therefore they would target people who are out-going, social, mainstreamers and O62 in the mosaic (central pulse, vibrant locations/nightlife).
You need to summarise the different ways in which audiences are defined to demonstrate your understanding of them. Also your focus is where the target audience fit with reference to these videos not the actual artists themsleves and indicate the signifying elements within the video that indicates those. Your analysis with analysis to gender and age you make a point to explain that the women are not the same colour as them? What do you mean? Race or complexion? How do you know this?
ReplyDeleteYou've got psychographic and geo-demographic mixed up. Mainstreamsers comes under psychographic. Geo-Demographic focuses on where people are located.
ReplyDelete