Evaluation no.4

How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation no.3

What have you learned from your audience feedback?

Evaluation no.2

How effective is the combination of your main product and ancillary texts?

Evaluation no.1

In what ways does  your media product use, develop or challenge forms and conventions of real media products?

Screening of Video

Today was the screening of our music video to the rest of the class. I took the questions from our survey and put it on a word document so that we could collate both written data and digital data. Once we upload the video on YouTube, we will post our survey on Survey Monkey and begin to collect digital data. Later in the day, we will have the 100% finished version of the video to redo the written survey and also do a focus group. 

Converting the digital survey into a printable one

UPDATE: Unfortunately, the video didn't export in time, however it has now and we plan to have our written data completed and also our focus group in time to gather enough data. In the meantime, I have uploaded the video to YouTube and I am ready to send it along with the survey.

Uploaded video from my account view

I made a few tweaks to my survey while also adding the link to my survey in the description:

Making tweaks to the survey

Adding survey link to the description

And I was ready to send of the digital copy of my survey:

Sending survey...

And finally, here is the video, 100% complete:




I will be uploading screenshots along with my analysis on how me and Jody edited the video together.

UPDATE 3/2/16: Today we screened the video to our class and had them give back the feedback from our printed survey. Later today we will have our focus group to answer our other open ended questions.

UPDATE: We gathered a small focus group to watch the video and answer some open ended questions that we can further analyse with the quantitative data we gathered.

Focus group questions:

What was the best thing about the music video? Why?

What improvements would you make about the music video? Why?

How would you compare the videos to other hip hop videos in terms of acting, effects, camera shots etc?

Did you feel the representations of the hip hop artists were accurate and what was it about them?

Was the font in the music video appropriately used and how did you feel it fitted in the video? What else could've been used if you didn't like it?

Here is the feedback we received from the session:

Production Feeback

Here is a link to our results: https://www.surveymonkey.com/results/SM-7LBMBFVW/

Ancillary Feedback (not finished)

I will ask the following questions to multiple people either in person or in an online survey in order to get some feedback for my ancillary tasks.

1. What genre are you?
2. How old are you?
3. What genre do you think these products are for?
4. What is the link between both, ancillary products with music video, and digipak with the advert?
5. Does this meet standards of a professional hip-hop digipak?
6. If these were your products, how would you improve them?
7. What would you rate these products out of 10?

https://www.surveymonkey.co.uk/r/HCD9FM8​ (Link to the online survey)

I will upload screenshots of the feedback once I have received it.

Feedback Analysis:
-The majority of responses were from males and only a few females. Due to hip-hop being a male dominated scene, this feedback is ok, however if I got more female responses then I would be able to see the difference in what woman expect to see in hip-hop rather than just males. But it is arguable that the males responses are more important and relevant as they are the ones mainly involved with hip-hop whereas woman are just objectified.
-Also, the majority of the feedback i gained were from people aged 17-19. This is a good age range as hip-hop listeners tend to be withing this range also, however it would have been better if I could get feedback from people within their 20's as young adults are also within the hip-hop audience.
-All answers for question three were correct. Everybody thought the products belonged to the genre of hip-hop. This shows I used codes and conventions correctly in order to show its for hip-hop.
-
-Approximately 85% of people thought that the products met their standards of a professional hip-hop digipak. The other 15% said it didn't.
-The reasons for the 15% was mainly due to the inside and the back of the digipak. The back had too much going on whereas professional hip-hop would have a much simpler back, so they would change the back of the digipak. In order to meet their standards for the back, I would remove the designs in the top left and right corners
-The highest rating was ___ and the lowest was ___. So in total, the average score out of ten was ___.